Seniors Enters

Archive for the ‘business card’ Category

Your business card should stand out from the rest. It should work as a mini advertisement for your business. Still, there are some basic elements that every business card should include. Here is a rundown of these fundamentals for you to remember as you design your next business card printing project:

1. Your Name
Obviously, you will want to put your name on your business card. Otherwise, the recipient will not know who to ask for when he or she calls.

2. Your Company Name
Right by your name, you will want to include your business name. Even if your business is just you, put the name of your company on there. It looks more professional that way.

3. Address
Make sure you include the address that people should use on your business cards. If you are working from home, you will have to use your home address. But it is better if you have an office to work out of.

4. Phone Number
Your customers can’t contact you if you don’t include your phone number. By the way, if you are working from home, it is a good idea to get a separate phone line for your business. When the business starts rolling in, you don’t want to tie up your personal line.

5. Email Address
If you don’t already have an email address, get one. It is essential. And it’s free; just go to Yahoo or Google and sign up for one. Make sure you sound a professional address, though. “ClownBoy” is not a good idea.

6. Web Site Address
It is also a good idea to have a website for your company, if you don’t have one already. In this age of computers, a website is a virtual necessity. You can set one up yourself, or have one set up for you for a relatively low price. Just search around.

7. Your Title
Whatever you call yourself, include it on your business card. Whether you are the president of the company, or king of the world, put your title on there.

8. Quick Rundown of your Business
Include some information about what your company does. That way, if a customer pulls your card out of his wallet three years from now, he will remember what you are all about.

9. Your Logo
If you don’t have a logo, get one. You can have one designed for you at a very low price.

10. Some Attractive Stuff
Make sure to include some images or graphics that make your card pleasing to look at. There are far too many boring, black and white business cards out there. Make sure yours stands out from the crowd.

It is a common question across various professional fields that need to store data from printed receipts and cards – what is the best business card scanner? The answer is actually a simple one – the best is one that is capable of producing very high quality scanned images and is also equipped with a good OCR software.

The best scanners in the market have a high dpi (some have even 600 dpi) and they will reproduce a very sharp scanned image of the business card or any other document. As for what is the best card scanner supposed to be like, it is either going to be portable (for laptop warriors) or they are going to be bigger desktop scanners with special features to scan varying sizes of cards, receipts and documents.

When you are in the market for a good business card scanner, the ideal thing to do is to go to online stores and compare the models according to your own needs. Instead of just pondering on what is the best business card scanner, go into the details of the packages and offers. See what suits you best according to size, portability, quality and of course budget.

Some of these scanners are large multipurpose machines; others come in ridiculously small sizes for portability. Business card scanners come in packages with software so they start archiving your data out of the box. The accuracy of these systems usually depends on the software you are using them with and most have their own software and work seamlessly with it.

All of us have business cards. Most of us have standard-size cards, printed on one side. How much more mileage could you get from your cards by using both sides?

There are lots of uses for the back of a business card. Why not try one (or more) of these? If you print your own business cards on the computer, you can make short runs of different types and see what works best for you.

Put a map of your location on the back, with directions on how to get there. Print one or more client testimonials, with their names. To repay them for taking the time to give a testimonial, you could also list a web address or other info for them. List your specialties, topics, or other information about your products and services. For example, a massage therapist might list the modalities they employ. Show a picture of your book cover or product. The visual will help them to remember it. Make your card a coupon for a free consultation, a dollar or percentage discount, gift with purchase, or other value. Consider using an expiration date, or print “Offer good through,” and leave a space where you can write in an expiration date. List your seminar schedule. Give instructions for subscribing to your ezine or newsletter. Print quotes or sayings. In the Franklin Covey store they give out cards with beautifully printed quotes on one side and their contact information on the other. Print a product or service description from your catalog. You might want to leave off the price, or state a date the price is good through. You don’t want someone showing up 10 years from now trying to claim an outdated price. Put a survey or response card on the back, and promise a free gift (such as a booklet) when they respond. Of course, also send them another card. Print a form to encourage people to pass your card along as a referral. Hand write a note, or print a note in one of the handwriting fonts. It could be something like, “I enjoyed meeting you! Please call me the next time you need an attorney.” Put short (clean) jokes on the back of your card. Use a variety of jokes, not just one or two. These make a great icebreaker at a networking event.

Whatever you do, make sure you always have a supply of your business cards with you. And give them out to as many people as you can!